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About FrontRow

For over 20 years FrontRow has been producing first class events. We work hand in glove with our clients and are considered an extension of their team. From inception of an idea, we will develop and execute every element of your event, hospitality or sponsorship program to ensure your desired outcomes are achieved.

A photo of an event lunch set up

Our Story

Founded in 2003 by former Wallaby Captain Phil Kearns and David Segal, FrontRow has grown through acquisition and organically to become the business it is today. 

Today, FrontRow is a specialist agency that combines strategic thinking with decades of marketing & events experience to guide its clients through the world of events, hospitality and sponsorship management. ​

Throughout our existence, FrontRow has hosted and managed hundreds of sports and charity lunches, dinners and corporate events. ​

We offer an end to end service for these events and work in conjunction with the clients team to deliver these events and outcomes you want.  

Our service is built on developing a thorough understanding of your business and working as an integral part of your team to deliver quality events and brand experiences.  FrontRow provides management services for all facets of a client’s hospitality, events and sponsorship programs.

Our experiences are designed to complement the branding and communications goals of every client.

The FrontRow Team

Partner & Executive Director

David Segal

Partner & Executive Director

John Dunlop

Head of Events

Kim Jobson


Phil Kearns 

A few of our clients

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