The Brief – CGU Insurance revised their marketing strategy to align with the business’s overarching objectives. This entailed reducing their above the line marketing activity over a seven-year period. To maintain brand visibility during this time, CGU Insurance sought a sponsorship deal that would keep their brand identity prominent in the marketplace. By 2014, the
The Brief – Cisco is a foundation client of FrontRow’s. Having looked after their corporate hospitality needs since 2003, every year presents another challenge and opportunity to exceed expectations. With the goal to reward current clients and incentivise other clients to work with Cisco in the future, FrontRow was required to pull together two corporate
The Brief – Tyres are generally considered a grudge purchase – things we know we need, but don’t particularly want to spend a fortune on. Aditionally, there are over 200+ different tyre brands on offer in Australia, making it incredibly difficult for tyre manufacturers to stand out in the marketplace. With most of their sponsorship
The Brief – WFI was exploring the idea of a sponsorship deal with AFL team, the Fremantle Dockers. FrontRow was invited to work with WFI and the Dockers to frame a deal that met certain key requirements identified through a detailed discovery process. The FrontRow Experience – FrontRow was able to structure a deal that
The Event – Polo in the City – Sydney, Melbourne, Adelaide, Perth and Brisbane The Brief – The insurance industry is a very competitive market. CGU were looking for hospitality options for a younger audience on a national scale. FrontRow was able to source a high impact sponsorship opportunity that specifically targeted a younger, yet
The Brief – FrontRow was asked to review Audi Centre Sydney’s corporate hospitality calendar of events and redesign it to engage, delight and WOW a range of the Audi Centre Sydney’s top clients – from the R8 driver through to the A4 driver. Finer Details – Having strategically reviewed the needs and wants of the
The Event – Farewell to the QANTAS Wallabies Rugby Lunch 2015 The Brief – FrontRow was appointed to produce and event manage the official farewell to the QANTAS Wallabies before their departure to the 2015 Rugby World Cup in England. Finer Details – Partnering with Australian Rugby, FrontRow delivered an outstanding luncheon, catering to over
The Event – Connect 2016 Conference at Crown Melbourne The Brief – Schneider Electric hosts a major conference, every second year, for its Industry business. FrontRow were appointed to event manage the entire event – from concept through to delivery, ultimately bringing together experts in the industry to share their experiences and learnings on the
FrontRow offers Corporate Access to some of Australia’s best events and experiences. From sporting events – such as State of Origin, NRL and AFL Grand Finals through to front row tickets at concerts and exclusive gala evenings.
BEST OF ALL – IT’S FREE!
